Silvera &
Sons deal exclusively in green coffee, grown in the southern states of Brazil
and one-hundred percent Arabica. Beans in parchment are purchased directly from
growers and are de-husked and packaged into 60kg sacks in the Silvera& Sons'
plant. The final product is suitable for sale and exportation.
In
order to differentiate our product, coffee, which is a commodity, from the
product offering of competitors, all beans are guaranteed fresh and are shipped
within seven days of preparation. In addition all beans are sorted at
ninety-five percent screen 18 and above compared to the industry standard
ninety percent screen of 17 and above. The beans shipped by Silvera& Sons
are therefore larger than most and are guaranteed fresh. In addition, all of
the farms from which Silvera& Sons purchases coffee adhere to
environmentally sound farming practices and avoid the use of pesticides and
chemicals in crop production.
There
are approximately ten competitors who offer a product similar to ours. Our
research indicates that with the additional capacity we would become one of the
top four, in terms of quantity, providers. We have the advantage of established
distribution channels and reputation. In addition, improvements to our
marketing efforts will further separate us from the larger market and from our
close competitors.




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