Executive Summary

1.1 Objectives

The objectives of Silvera & Sons:

• Increase production and sale from 78,000/60kg bags per year to approximately 100,000/60kg bags per year in the first year of operation at the proposed facility and reach maximum capacity of 120,000/60kg bags per year by year three.
• Increase sales substantially in the first full year of operation.
• Establish strategic relationships with 10-15 American importers in Los Angeles, San Francisco, & Seattle.
• Increase gross margins in the next three years.

1.2 Mission

Silvera& Sons Ltda seeks to serve coffee importers and enthusiasts by exceeding minimum acceptable quality standards and by providing the highest quality product at the lowest possible price. We value our relationships with current and future customers and hope to communicate our appreciation to them through our outstanding, guaranteed product quality, personal service, and efficient delivery. Our commitment to our customers and the country of Brazil will be reflected through honest and responsible business.

1.3 Keys to Success

The keys to success for Silvera& Sons are:

• Establishing and maintaining working relationships and contractual agreements with American importers and Brazilian coffee brokers and wholesalers.
• Bringing the new facility to maximum production within three years of operation.
• Increasing our profit margin with the use of improved technology in the new facility.
• Effectively communicating, to current and potential customers, our position as a differentiated provider of the highest quality Arabica beans in the world.